Cheryl Fortune

How to Dominate Local Search Results for Your Business

Optimize for Local Keywords

Include your city, state, or neighborhood in your business name, website content, and Google My Business listing.

Use location-specific keywords in your website's meta tags, headings, and content.

Create a Google My Business Profile

Claim and optimize your Google My Business listing to provide potential customers with accurate information about your business.

Complete all sections of your listing, including photos, hours, and a description.

Encourage customers to leave reviews on your Google My Business profile to build credibility and improve visibility.

Build Local Citations

Create consistent citations for your business across online directories, social media platforms, and industry-specific websites.

Include your business name, address, phone number, and website URL exactly as they appear on your Google My Business listing.

Manage Online Reviews

Regularly monitor and respond to online reviews, both positive and negative.

Positive reviews can boost your visibility and credibility, while negative reviews provide an opportunity to address concerns and improve your service.

Encourage satisfied customers to leave reviews on Google My Business, Facebook, and other reputable review platforms.

Use Social Media

Use social media to connect with potential customers in your local area.

Share relevant content, such as local events, industry news, and special promotions.

Use local hashtags to reach a wider audience and promote your business within the community.

Run Local SEO Campaigns

Use location-specific keywords in your paid search campaigns to target potential customers in your area.

Consider using geo-targeting to ensure your ads are displayed to people in your desired location.

Use call extensions in your ads to make it easy for potential customers to contact your business directly.

Track Your Results

Use Google Analytics and other tools to track your local SEO performance.

Monitor key metrics, such as website traffic, leads, and conversions, to measure the effectiveness of your efforts.

Make adjustments to your strategy as needed based on the data you collect.